Persuasive Analysis #1- Michelob Ultra

This ad shows a young, fit, attractive man doing crunches. It implies that you could look like that if you drink their beer. The slogan says, "Lose the carbs. Not the taste." So it suggests that it is in fact delicious, and low on carbs, so you could too look like the gentleman in this ad. What you might not be able to see is that in the lower corner near the beer bottle it says, "With fewer carbs, fewer calories, and the same great Michelob taste, Michelob ULTRA is the ultimate reward for an active lifestyle." That statement alone is hilarious to me. Ever heard the term beer belly? It didn't come around because beer with fewer carbs and calories is better for you. Even if you lead an active lifestyle, beer isn't something you should drink. It dehydrates you, gets you fat, and not to mention gets you drunk! Beer ads are always hilarious to me.